How I can help your business move forward
Content and SEO must integrate with your other marketing activities, like user experience (UX), conversion rate optimisation (CRO) and pay-per-click advertising (PPC). I will work with your team or partners to create a strategy that aligns with your business goals.
Website audits
Your website needs to be in good technical condition for search engines to read it (called ‘crawling’) and rank you in the search engine results pages (SERPs). I’ll run a full audit on your website, advising you of the technical issues you need to worry about – and the ones you don’t.
You should always aim to set yourself apart from your competitors, but you should be aware of what they’re doing. I’ll do a full competitor analysis, offering ways to make your content stand out from theirs, and make you aware of indirect competitors who may operate differently to you, but are competing with you in the SERP.
From my audit, we can set benchmarks and come up with goals that show that our SEO work has been a success. I’ll be ambitious, but realistic.
Content marketing
My career began in content marketing, and writing long-form content that helps top-of-the-funnel (TOFU) traffic on their journey to buying your product or service is still my love.
Blog content that answers users’ questions is still one of the most powerful ways to introduce potential customers to your brand. I’ll write content that is easy to read, gets to the point and is visible to search engines to help you improve your brand awareness and generate leads.
Landing page copy should be concise and to the point. I’ll craft copy that converts, whether it’s a product description for that beautiful scarf or a page selling your panic alarm software.
User experience (UX) and conversion rate optimisation (CRO
User experience is crucial to ranking in search results, as users don’t stick around for slow websites or pages with broken elements. I’ll work with you to identify key areas of improvement to help increase your conversion rate and reduce your cost of sales.
Whether it’s through streamlining the signup process or changing the colour of your call-to-action (CTA) buttons to draw the user’s attention, I’ll help you and your development team to implement changes that drive results.
Marketing strategy
New business and need help figuring out how to reach your customers? I can help you put together a holistic marketing strategy that helps you increase your brand awareness and drive sales.
We’ll work together to decide which marketing functions you want to focus on first, whether it’s SEO, email marketing, social media, PPC or a blend of them all. I’ll help you execute SEO and email marketing plans and recommend my experienced partners to advise you on social media marketing and PPC advertising.